I help B2B tech and SaaS teams turn their expertise into clear, credible content.

Case studies, blog content, and messaging that help your audience understand and trust you.

Hi! I’m Jennee

(pronounced jenny)

I’m a senior content marketer and freelance writer who helps B2B SaaS and tech companies turn their expertise into content that people actually trust and use.

I currently lead the content program at Planitar, owning the blog, newsletter, case studies, thought leadership, SEO, and content distribution.

Previously, my work has helped:

• Grow blog traffic by 58% in 90 days
• Influence $167K in pipeline through content campaigns
• Build content and case study programs that support sales and marketing

How I can help

I work with B2B SaaS and tech companies to create case studies, blog content, and thought leadership that build trust and support growth.

My focus is always the same: clear, credible content rooted in real customer experience and product expertise.

I can help shape your content strategy, execute key pieces like case studies and articles, or step in as a reliable extension of your team when you need consistent, high-quality work.

Highlights from 7+ years in B2B content marketing and writing

  • At Spare, I rolled out a new content strategy and kept up a steady publishing cadence. Within three months, blog traffic grew by 58%, reaching 3.4K views, and new users increased by 66% to 1,700.

  • I rewrote and refreshed a bunch of Encircle’s blogs to better match what people were actually searching for—resulting in top search rankings and featured snippets for terms like “invest in restoration software” and “get ready for restoration busy season.”

  • At Encircle, I planned and executed 2 educational content campaigns from start to finish—writing blogs, emails, video scripts, and social posts. These campaigns reached nearly 1,900 contacts, drove $30K in attributed revenue, and influenced over $167K in total deal value.

  • At Geotab, I mapped content to real buyer needs by digging into pain points with Sales and Product Marketing. That strategy helped increase leads by 69% in 12 months and contributed to millions in pipeline.

Freelance writing

I take on a small number of freelance writing projects, mostly focused on case studies and thought leadership for B2B SaaS and tech companies.

My recent work includes customer stories in fintech and product-led articles in transit tech.

I’m especially helpful when you need:

📌 Case studies that clearly show how your product helps customers
📌 Thought leadership articles that are useful and easy to follow
📌 A writer who can talk to your customers, find the story, and turn it into something clear and credible

If you’re looking for help with case studies, customer stories, or thought leadership, feel free to reach out at hello@jenneerasavong[dot]com or go through my contact page.

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What others are saying

  • “Jennee’s grasp of what works for each channel was exceptional. Her distribution insights made our integrated campaigns stronger every time."

    Nicki Schill, Marketing Communications Manager, Geotab

  • "Jennee is data-driven with a strong creative sense. She’s a digital-first leader who sees campaigns through from start to finish."

    Tina DeBeer, Director of Brand Communications, Unitron Global

  • "An exceptional communicator and organized strategist—Jennee raised the bar during a crucial growth period."

    Patrick Boshell, Marketing Director, SC Johnson Professonal

  • “Jennee, thank you for challenging assumptions and sharing your learnings! Grateful to have you on the Encircle team."

    Paul Donald, CEO, Encircle

  • "Jennee built a content engine that helped us drive 90% of revenue, and solidify our brand as the thought leader in our space."

    Natasha Robertson, Marketing Manager, Encircle

Whether you need strategy, execution, or both—I can help.

If you think I might be a good fit, reach out at hello@jenneerasavong[dot]com or LinkedIn.

Get in touch