My Portfolio
I’m a content marketer who thrives at the intersection of strategy and execution. Over the past few years, I’ve helped B2B SaaS and tech companies create content that drives real results—from increasing traffic and improving SEO rankings to influencing pipeline and boosting brand credibility.
Most of my work supports industries that serve semi-technical or field-based audiences—think restoration, transit, and field services. These folks don’t want fluff. They want content that’s clear, useful, and easy to act on.
This page highlights a few wins I’m really proud of:
✅ Blog refreshes that earned featured snippets
✅ Strategic repurposing that delivered new revenue
✅ Thoughtful writing that builds trust and brand authority
Whether you're a marketing leader looking for freelance help or a hiring manager getting to know me better—thanks for stopping by. 👋
Let’s make your content actually work.
🛠️ From calendar to clarity: Leading Spare’s blog and thought leadership strategy
When I joined Spare, content was being created off the side of desks—there was no documented strategy, no editorial POV, and no shared calendar.
I built the foundation from scratch: establishing a unified narrative, aligning content to business priorities, and creating systems that made execution easier for everyone.
💡 What I led:
Defined Spare’s quarterly content narrative, tying it to company-wide strategic themes like Operational Excellence and Transit Modernization
Created a cross-functional content calendar aligned to product, demand gen, and customer milestones
Developed internal content guidelines to reinforce voice, clarity, and accessibility
Built a centralized Content & Social Media Hub to manage requests, maintain alignment, and scale production
Led the editorial direction for all thought leadership, blog, and LinkedIn content
Repurposed blog and case study content to support demand gen and SEO
✨ Impact:
✅ Built Spare’s content engine from scratch, introducing a unified blog strategy tied to marketing and product priorities
✅ Delivered a steady cadence of SEO-optimized content that surpassed previous traffic highs by 63%
✅ Drove $3.8M in influenced pipeline in the first six months
✅ Improved cross-functional clarity with documented themes, brand guardrails, and centralized requests
✅ Elevated perception of content as a strategic lever, not just a fulfillment function
🔗 Browse Spare portfolio highlights
📝 From scattered assets to accredited guide: Repurposing content that drove revenue
I pitched, scoped, and executed this project end to end—turning scattered content into a high-impact asset that built credibility and generated pipeline. By repackaging existing blogs, webinars, and support materials into a single, CE-accredited guide, we gave sales something timely, field-ready, and actually useful.
💡 What I led:
Identified the opportunity and pitched the idea to marketing leadership
Audited and selected high-performing assets across content channels
Created the brief, developed the narrative, and structured the guide around contractor workflows
Wrote and edited the full guide, ensuring clarity and field-relevance
Collaborated with the IICRC to secure CE credit accreditation
Mapped out a distribution plan (email, social, sales enablement) and created all copy
✨ Impact:
✅ Attracted 42 net new contacts in 3 months
✅ Influenced $97K in pipeline and directly generated $15.3K in revenue
✅ Elevated brand credibility via CE credit accreditation
🔗Check out the landing page or view the guide
🛠️ From underperforming to page one: Blog refresh that drove traffic and pipeline
I led the strategic refresh of this blog by identifying a high-potential, underperforming asset and transforming it into a top-performing piece of content.
My approach combined SEO optimization with buyer relevance—bridging the gap between what prospects search for and what sales needs to close deals.
💡 What I led:
Identified the blog as a refresh opportunity through content and keyword audits
Developed a refresh brief focused on search intent, pain points, and conversion potential
Rewrote headlines, subheads, and meta content to improve SEO and scannability
Added practical examples to improve buyer relevance and real-world utility
Collaborated with Sales to ensure alignment with common prospect objections and needs
Repromoted across email and social as part of a broader content repurposing effort
✨ Impact:
✅ Earned 2 featured snippets within weeks
✅ Influenced $33K in pipeline
✅ Increased visibility for “restoration marketing strategies” and related high-intent terms
🔗 View the full blog: 7 essential marketing strategies to grow your restoration business
🧩 Tailoring the message, not reinventing the asset: a credentials pack that converted
When a gated ebook underperformed in a public sector content syndication campaign, I led a fast, strategic pivot.
I diagnosed a mismatch between format and audience expectations, then pitched and executed a content swap that played to what government buyers actually care about: credibility, proof, and time-saving resources.
💡 What I did:
Audited the campaign to identify friction points in format and funnel fit
Recommended a shift from ebook to credentials-style pack based on buyer psychology and user journey
Repurposed an internal sales brochure into a cohesive, trust-building resource tailored to government evaluators
Partnered with the creative team to relaunch within two weeks—minimizing lift, maximizing turnaround speed
✨ Impact:
✅ Increased conversions by 75% within the first month
✅ Rescued a low-performing campaign without needing new creative
✅ Gained internal buy-in for audience-specific content experimentation
🔗 Take a look at the credentials pack
